BIG WHITE
Reveal intangible spaces

B.I.G. WHITE is a space devoted to multiple kind of events. This place is intended to highlight the projects of Pernod-Ricard teams, as well as punctual artists.

Multi-use and protean, this place is in turn an exhibition gallery, a pop-up store, a space for launching new products or a place to present new ranges.

Lighting are merged into the architecture of the place; these intelligent lighting systems highlight a succession of various size alcoves, and create an immersive experience throughout its immaterial geometry.
The space is thus delimited without walls or separations, and allows an infinite combination of space perceptions.These games of light constantly renew the relationship with the place, the architecture, the structure, its thickness and its volume; the space is transformed, stretched or delimited without walls or separations.
The drawing of the place thus authorizes a multiple combination of space variations, as so many intangible architectures of a contemporary and immaculate whiteness.

  • Client: PERNOD-RICARD
  • Year: Delivery January 2019
  • Type: Showroom
  • Area; 175m²
  • Location: Paris 9, France
  • Team: Studio Malka Architecture Architects and Coordinators, ECR-PBM, BTP-consultants Bureau de Contrôle et SPS, Aartil light designers, Laurent Clement photographer
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